Flowers are one of the most beautiful creations of nature. They have a very short lifespan, but they have the magic power to uplift the mood of human beings with their stunning fragrance and fabulous colours. Flowers are used by mankind for centuries for gifting purposes. Flowers are mention in Indian mythology with a special role. Flowers have many varieties depending on the atmosphere and location. The growth of these flowers is dependent on several factors like climate, temperature, type of soil, etc. Before the internet entered our lives, if one wanted to gift fresh flowers, they had no choice but to buy the local ones available in a area or city. The advent of eCommerce or online shopping sites changed all that. Now a person can choose to gift his loved ones residing anywhere across the world the flowers of their choice. Thanks to the technological revolution. For example, it is possible to send flowers to Jaipur, India sitting somewhere in America.
Dedicated websites are available over the internet which provides customers with a chance to choose the best flowers for their near and dear ones. The practice of gifting flowers dates to the Victorian era as, during that time in England, it was considered inappropriate to express feelings openly. They even had strict rules regarding the choice of flowers for occasions. Red Roses symbolized love, Yellow roses were given as a token of friendship and white lilies were symbolic of death, so on and so forth.
How does the online flower business work?
As soon as an order is placed on an online website for a particular flower to be delivered in a different city, the website immediately sends the details of the order to an affiliated florist who will be located in the city where it has to be delivered. This person arranges the flowers according to the order and delivers it to the customer’s friends and family. The florist who gets the order should have the required accessories and flowers to reproduce the bouquet in the picture. Some of the florists who run online websites also have distribution centres located in all the major cities of a country. Through these centres, they make it possible to fulfil a client’s order at the appropriate date and time.
Is online flower business a threat to local florists?
While many people believe that online websites are a threat to local businesses, it does not hold in the case of flowers. This is because online florists create a virtual network that connects the local florists in every city across the globe. This move helps the local florists to flourish as they are now part of a larger business network. It is now possible to send flowers to Jaipur, located in Rajasthan, India by logging on online portal. It also has attractive goodies like sweets, chocolates, dry fruits, fresh fruits, soft toys, cakes, etc. The stunning website also enables people to take their pick from its collection of exotic bouquets which are customized for Birthdays, Anniversaries, Valentine’s Day, Mother’s Day etc. Lovenwishes.com has a fabulous collection of flowers comprising of Roses, Gerbera, Lily, Carnations, and Orchids.