With time, twitter is emerging as one of the most popular social media platforms for businesses to market their brands and interact with their target audience. No matter what your business goals are, you can achieve them by posting relevant content on Twitter. However, just like other social media outlets, it is not as easy as it seems to create an effective content marketing strategy for twitter. That’s because the shelf-life of a tweet is around 18 minutes. It’s four times less as compared to the shelf-life of a FaceBook post. Therefore, creating content for twitter is far more challenging.
Frequent tweeting will improve the engagement rate. However, if your tweets are random and don’t cover the topics of your audience’s interest, they won’t get attention. Make sure your twitter marketing strategy is devised to excite your followers’ attention. Also, try to make them more interesting to make your audience take immediate action.
There are various ways you can improve your Twitter marketing strategy. In this article, we are going to discuss some of those so, without further ado, the following are the ways you can improve your Twitter marketing strategy.
1. Create an eye-catching profile:
Come up with a creative and memorable twitter handle. Don’t go for something too complicated or hard to remember. Keep your name easy and short to recall. This way you can make sure that your audience can search and tag you. Try to use your company’s name as your twitter handle so that it gets easy for the users to find you.
When it comes to the profile photo, use the image users can associate your company with. Your company’s logo is always the right choice. Put up a header that visually conveys your brand’s message and its identity.
2. Come up with an eye-catching bio:
You need to come up with a creative way to express your brand in only 160 characters. Before creating your bio, make sure it is:
- Speaks of your accomplishments
- Targets your intended audience
- Easily searchable with the use of hash-tags
- Interesting, humorous and full of personality
3. Wait for the peak hours to publish your tweet:
Analyze twitter algorithm to understand the best time to tweet. Deep insight into the metrics will help you figure out at what time your intended audience is active and which days they use twitter the more often. This algorithm will also help you to understand the type of content the majority of the users positively respond to. Posting in peak hours means your content will reach more audience and more people will engage with it.
4. The effective use of hash-tags:
If you want to up the engagement of your tweets you should add one or two hashtags to it. This way you can get 100% more engagement. However, don’t overuse them. It will make you appear spammy. The unnecessary overuse of hashtags declines your engagement by 17%.
Let’s hear from James Jacob of Jaalatek Solutions: “Make sure that the hashtags you are using are relevant to your business. Various tools help you find the hashtags that are compatible with your business and cover the group of audience you want to target with your content.”
5. Maximize engagement by sharing images and videos:
Tweeting relevant, gripping and high-quality images can do wonders for your business. This is the best way to get more clicks and re-tweets. Using relevant imagery, you can boost your tweet likes by 89 percent. You can hire a graphic designer or a professional photographer to create or capture eye-catching images for your Twitter account.
Pictures get more attention as compared to the textual content. However, videos have proven to be more engaging when compared to pictures. If you want to boost the traffic and engagement on your Twitter account, try to upload more video content. This way you will attract more users into following your account and engaging with your content. Content creation for twitter can be challenging for you if you don’t know the tricks on how to boost your content’s engagement. Follow the above-mentioned tips to take your content to the top of your follower’s Twitter feed.